No Privacy Required

I’m always fascinated by the proliferation of generation profiles in our society. While current work projects are keeping me entrenched in the Baby Boomer generation, it’s the Millennials that I’m reading about the most mainly because of my interest in new media and the Millennials’ importance in shaping it. What always surprises me is how open this generation is to sharing everything (except apparently their shopping habits) but I was taken aback by a New York Times article today that quoted a 25 year old Facebook user as saying “We know we don’t have a right to privacy…” I’m curious if the majority of Millennials think they don't have a right to privacy. And if so, when along the generational curve did we lose our right to privacy? While it has magnificent implications for marketers, I’m not sure what it says about our society.