Monday, June 2, 2008

When communicating, reword, don't repeat

One hat that a marketer wears is that of a communicator. A marketer's touch can mean the difference between incomprehension and understanding; between bewilderment and excitement. Recently, I was reminded that great communicators have one thing in common. They know to reword, not to repeat. Too many of us repeat ourselves only to be met with the same blank stares and the same frustration. It happens every day around customer service centers and corporate boardrooms alike. If only each one of us, when met with the blank stare of incomprehension, took a moment, rephrased our thoughts and reworded instead of repeating. There would be a lot less frustration for everyone. Let this post serve as a reminder to you (as it will to me); next time someone doesn't understand you, reword, don't repeat.

Image credit: hebedesign

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