Thursday, June 5, 2008

In the News - jet trouble for Williams-Sonoma

Williams-Sonoma sells company jet to save money – that’s one of the headlines that ran in the San Francisco Business Times this past Wednesday. But no worries, the company will begin leasing the CEO’s jet. It will be slightly smaller, but hey, tough times call for tough measures…

Williams-Sonoma isn’t the only company trying to figure out ways to cut expenses and increase profits. But this cut back smells of greed, not a good image to portray it today’s economic times. Should Williams-Sonoma react to the story? I’m not sure they have an outlet to (other than traditional media); a breeze through their company site offers no access to the voice of Williams-Sonoma. The company appears somewhat sterile, very corporate and very investor focused.

That brings up the question, should there be a voice,
or a personality, behind Williams-Sonoma? If there was would it make the headline feel a little less bitter than it does today?

Image credit: cmiper

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