Yesterday my husband attended a meeting that celebrated the users of a particular software program that his company sells. He came home with the usual array of branded giveaways, most of them functional, but none of them relevant to the product. It made me think of all the other branded giveaways both of us have brought home over the years, only to make their way to the trash can. It’s a waste, I think marketers know it’s a waste, yet we keep on coming up with the same old stuff. I understand the need of the giveaway, but I’m suggesting we could come up with something more creative.
Here’s an idea for the company who sponsored the meeting yesterday and acted as the inspiration for this post. If the purpose of the meeting was to celebrate users, why not create a portfolio book of thier work. Something nice that they could display in their offices, share with their colleagues and at the same time promote your software. With the array of on-line book publishing tools available today it’s an easy and affordable project. Check out Blurb for inspiration.
Image from flickr, created by calcock