Apple has gone hyperlocal with its new Boston store wrap. Apple's flagship store in Boston's Back Bay is set to open soon. To help build excitement (as if the store weren't excitement enough) Apple has ditched its previous white plastic covering for some local flavor. Green Monster flavor that is. Just blocks away from Fenway, the Apple store is capitalizing on Boston's love of the Red Sox and the famed Green Monster by emulating a score board that boasts Opening Day Coming Soon.
Image taken with my iPhone (what else).
Tuesday, May 6, 2008
Apple goes hyperlocal with Boston store wrap
Labels:
Apple,
apple computer,
boston,
boylston street,
green monster,
hyperlocal,
iPhone,
red sox
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