If marketing was involved would I have received countless letters (maybe) and four phone calls (I hope not)? I wonder if this tactic is part of Print's customer retention strategy. And if it is, where was the marketing department in creating the strategy? Surely even the most novice marketer knows that phone calls are intrusive and it's wise not to make too many unwelcome ones. It's my hope that the marketing department was not involved (though shame on them if they're letting other departments create customer retention programs) and maybe, with enough complaints, they'll quickly take control and craft a better strategy. One that rewards loyal subscribers with more tools and better content and one that realizes that Print magazine just isn't relevant to everyone.