Apple store in Boston opening soon

This is an update to my Apple goes hyperlocal with Boston store wrap post. Apple has announced its opening day and it's this Thursday at 6PM. The above image is from an email sent to me by Apple. Though the store wrap remains unchanged (disappointing), it's nice to see Apple is continuing its Green Monster theme with its email campaign. I didn't sign up for email updates on this store, but I'm assuming I received it based on my .mac account, my zip code and my agreement to receive "occasional emails of interest to me." I'm beyond excited that an Apple store is coming to my neighborhood, but Apple could (and should) have gone one step further by offering existing customers an added incentive to visit - I'm thinking priority entrance on opening night.

Apple goes hyperlocal with Boston store wrap

Apple has gone hyperlocal with its new Boston store wrap. Apple's flagship store in Boston's Back Bay is set to open soon. To help build excitement (as if the store weren't excitement enough) Apple has ditched its previous white plastic covering for some local flavor. Green Monster flavor that is. Just blocks away from Fenway, the Apple store is capitalizing on Boston's love of the Red Sox and the famed Green Monster by emulating a score board that boasts Opening Day Coming Soon.

Image taken with my iPhone (what else).