It's harder to get new customers. Besides the economic climate there's a lot of noise to overcome in order to get your messages heard. Wouldn't it make sense then to better sell to your existing clients? There are lots of opportunities to upsell your clients. All you need to do is put more thought into your customers' needs and what you have to solve those needs.
Each year as I receive my insurance renewals I'm surprised that my agent never takes the extra step to call me up and ask me if I need more coverage. It would take them an extra ten minutes in their day, they'd leave a better impression with me and they'd likely get more business. The simple truth is I do need extra coverage, but because no one has bothered to ask me and I'm too involved with everyday life to take the step to call and ask for more I'm left with the same coverage year after year. The result? I'm under-insured and my insurance company is leaving money on the table.
What extra services do you have that you could be offering to your existing customers?