Tuesday, February 26, 2008
Wired's free magazine offer to promote Free by Chris Anderson
Wired is re-packaging the standard magazine offer (free copy) with its March 2008 cover story - Free: Why $0.00 is the Future of Business by Chris Anderson. The first 10,000 people to register will get the March 2008 issue for free, after allowing a ridiculous 6-8 weeks for shipping (get your free copy here). You'll also undoubtedly get years worth of junk mail inviting you to become a paid subscriber.
If you're not up to waiting out the anticipation you can read the feature article online. It starts out with a story about King Gillette's invention of the razor and his, at the time revolutionary idea to grow his business by giving away his razors for free. The story sets the stage for the exploration and proliferation of free stuff, with the web being a major catalyst. The article is also the "free" teaser for Chris Anderson's book FREE due out in 2009.
Update: Trendwatching has a great trend briefing on the insurgence of free goods, or what Trendwatching dubs "Free Love." Read it now.