Thursday, February 14, 2008
A morning commute gift from Dunkin Donuts
Today on my way to work I received an unexpected "gift" from Dunkin Donuts, two $1 gift certificates. I don't believe it was part of a Valentine's promotion, but the pink color did complement the day. What resonated about the promotion was the way in which the certificates were distributed. I take the T to work (Boston's name for its subway system) with both my start and stop locations being a station with a Dunkin Donuts inside. I didn't receive the certificate inside either station, but instead received it while ending my T ride and boarding the shuttle that takes commuters from the T station to the office complex I work in. In retrospect I'm not sure if the certificates were from Dunkin Donuts or from the shuttle company, Curbside, but the promotion left me with a more positive impression of both companies. Regardless of whose promotion it was it was a good partnership. It captured my attention in the midst of an early morning commute where coffee was my priority and Dunkin Donuts complimented their core message that American Runs on Dunkin. Very smart and very relevant.