Creating authentic customer engagement

Jay Ehret has been running a series of guest posts on his blog The Marketing Spot this past week and I'm happy to say I'm Friday's guest contributor. My post is about creating authentic customer engagement. Here's a snippet:

Small businesses are ideally positioned to create authentic customer engagement, much more so than their large counterparts. The reason for this is their inherent personality and expertise, usually a derivative of the owner’s. It’s a form of human capital that should be taken advantage of. All small business owners should account for this in their marketing plans.

To read the post in its entirety head on over to The Marketing Spot.