These were my takeaways:
- The introduction of the iPhone has raised expectations of what information should be accessible at your fingertips (the web, maps, contacts, email, the web).
- People aged 26 - 40 are the most likely to upgrade their traditional mobile phone to an iPhone. Motorola might see their margins decline as the iPhone picks up in popularity.
- The iPhone has the potential to decrease laptop sales which will put pressure on content providers to be more agile in providing data to multiple screen sizes.
One of the most surprising statistics (to me) in the study was that 1 in 4 iPhone adopters was new to Apple. I would have expected a much smaller base in the first year of introduction. Perhaps the iPhone will also serve in convincing more people to trust their computer needs to Apple delivering even more market share to the company.
Now a question for you, if you have an iPhone how has it changed your behavior?