tag:blogger.com,1999:blog-2767812925588956531.post577767407210903981..comments2023-07-19T04:18:19.395-04:00Comments on Marketing Engagement by Valerie Conyngham: Matter opens up permission to direct mailMarketing Engagementhttp://www.blogger.com/profile/07704376975870501522noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-2767812925588956531.post-67308953852594748492008-02-19T14:34:00.000-05:002008-02-19T14:34:00.000-05:00Hello, i want you contact.Yoo look my bloggerswww....Hello, i want you contact.<BR/><BR/>Yoo look my bloggers<BR/><BR/>www.cbscolombia.blogspot.com<BR/><BR/>send me you coment<BR/><BR/>In contact<BR/><BR/>John PerdomoAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-2767812925588956531.post-36947193530673197492008-02-11T20:39:00.000-05:002008-02-11T20:39:00.000-05:00I haven't used them. My knowledge of the company c...I haven't used them. My knowledge of the company comes mainly from my being a bzzagent and from Dave Balter's (Bzz Agent's founder) book Grapevine. Let me know if you'd like to read the book, I'd be happy to drop it off for you.Marketing Engagementhttps://www.blogger.com/profile/07704376975870501522noreply@blogger.comtag:blogger.com,1999:blog-2767812925588956531.post-51768719301666823852008-02-10T21:48:00.000-05:002008-02-10T21:48:00.000-05:00I am talking about Bzz Agents, and you are right, ...I am talking about Bzz Agents, and you are right, they have historically proven to be more effective with new products than with existing brands...I have not seen the Bzz reports, but based on your comment it seems they are helpful. Have you used them for any of your product launches?Rishihttps://www.blogger.com/profile/17471735512081168394noreply@blogger.comtag:blogger.com,1999:blog-2767812925588956531.post-77685136662485684212008-02-09T20:37:00.000-05:002008-02-09T20:37:00.000-05:00It sounds like you might be referring to Bzz Agent...It sounds like you might be referring to Bzz Agent??? If so, the thing that impresses me most about their method of word of mouth marketing is not so much the use of influences in spreading the marketer's message, but the rich feedback you would receive via 'bzz reports.' I think this type of marketing activity would yield great results for a new product launch. Not only would you gain a more engaged trial group, but you might received some valuable feedback that could help refine the product before a larger national launch.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2767812925588956531.post-66121340559544843002008-02-08T09:47:00.000-05:002008-02-08T09:47:00.000-05:00Interesting example.. in fact a couple of months a...Interesting example.. in fact a couple of months ago I was approached by an agency who specializes in a similar direct marketing activity, albeit with a slight difference. The difference (vs the example you mentioned) was to the lines that you alluded i.e. they have a database of "direct marketers" who have been selected and segmented based on a combination of their demographic and psychographic profile. On the other hand, this agency pitches to companies and based on the brands the companies want to sample/ talk about through direct mail, they send it to the relevant matches from their rich database. Another noteworthy thing is that in recruiting these "Direct marketers" they hone upon those who are influencers/ opnion leaders. The samples are then send to these selected people and they in turn do their word of mouth marketing...Rishihttps://www.blogger.com/profile/17471735512081168394noreply@blogger.com